MOMENT IN THE LIFE OF A CAR COMPANY
Volvo wanted to create an umbrella campaign showing their line of cars. This idea came from the movie, “Night on Earth,” which shows the same moment in time all around the world. We created the same moment in time across the country in different Volvo’s. It was a five minute film that we broke down into :60’s and :30’s, but they like it so much, Volvo ran the five minute film on cable and in theaters.
In some ways, working on Volvo felt like working on a public service account. They were a great client. In the three years that I was on Volvo, we changed their story to be about more than just surviving life; they’re also about living it.
Multichannel sales promotion campaign.
Social Media Posts for brand's Facebook page.