HEALTH AND WELLNESS
print ROXA CKD METAPHORS
Through research, we realized that people with CKD described their disease as a combination of struggles. So we created a campaign around the struggles they described.
LESINIX
PELACARSEN
AMERICAN HEART ASSOCIATION
PROSTATE CANCER AWARENESS
Having had prostate cancer, it has become my own personal mission to get this produced. At my last agency we were in the process of trying to make it happen. I am still pursuing it.
DELIVERNOW.ORG
To make people aware that every three seconds a child dies needlessly in childbirth, we lined Bryant Park with black balloons that read, “It was a boy” and “It was a girl.” We also launched a film. During the event, I overheard someone say it was the most depressing thing they’d ever seen. We took that as a compliment.
video
outdoor
ODRONEXTAMAB
While we were working on this cancer assignment, we realized that cancer cells form unique patterns that look like beautiful images. So, we decided to take the cancer cells and make something positive out of them.
unbranded hyperkalemia
suicide prevention
ritlecitinib
hifrenzo
THE RED DEFENDER
To show how easy it is to save a life by giving blood, we created The Red Defender, a Superhero who shows us that saving the world isn’t always easy but saving one life can be. We created outdoor, television, comic books and a website depicting out Superhero in his life-saving adventures.
video
website
posters
tremfya
darolutamide
LOKELMA
horizon
HIV ANSWERS
A diagnosis that you are HIV Positive is filled with questions and anxiety. Our campaign directed people to a website that we created where they could get answers to their questions and, hopefully, ease some of their anxiety.
