We created this campaign for a product to reduce the symptons in men associated with an enlarged prostate. Unfortunately, the assignment was killed but we did get to finish one of the spots. It was a fully integrated campaign. I changed the name of the product since it never ran.
TEVA Internal brand campaign
UNBRANDED RHEUMATOID ARTHRITIS BROCHURE
UNBRANDED RHEUMATOID ARTHRITIS monthly magazine
A diagnosis that you are HIV Positive is filled with questions and anxiety. Our campaign directed people to a website that we created where they could get answers to their questions and, hopefully, ease some of their anxiety.
HEART FAILURE AWARENESS
We created an image that shows two different hands forming one heart against heart failure. It’s a powerful symbol of unity and strength designed to increase awareness around HF.
Pharma is always a creative challenge. TEVA needed an internal brand campaign. The client always referred to themselves as the "Medicine Cabinet of the World," and we thought that would make an interesting campaign. We had some fun with Lesinix, but the BREO campaigns for COPD and Asthma were, by far, the most successful. They surpassed everyone’s expectations, making BREO an extremely effective launch.