THE RED DEFENDER
To show how easy it is to save a life by giving blood, we created The Red Defender, a Superhero who shows us that saving the world isn’t always easy but saving one life can be. We created outdoor, television, comic books and a website depicting out Superhero in his life-saving adventures.
Outdoor and Comic Books
To make people aware that every three seconds a child dies needlessly in childbirth, we lined Bryant Park with black balloons that read, “It was a boy” and “It was a girl.” We also launched a film. During the event, I overheard someone say it was the most depressing thing they’d ever seen. We took that as a compliment.